In America’s oldest continuously occupied city, St. Augustine, stories of resilience, courage, and cultural convergence have shaped the nation's foundation. Our mission is simple yet profound: to bring those stories to life in a way that touches your senses, your spirit, and your understanding of what history truly means.
What Makes Us Different?
We don’t offer ordinary sightseeing. Our tours are immersive experiences designed to ignite curiosity and connection. Through sensory storytelling and ASMR elements, you’ll hear whispers of ancestral resilience, feel the textures of vintage fabrics, and be transported by era-specific sounds—all while gliding through lantern-lit streets in the comfort of our golf carts.
Why This Matters?
St. Augustine isn’t just a place you visit — it’s a place you feel.
Beneath its streets and landmarks lives a shared story shaped by Africans, Minorcans, Greeks, Jews, Indigenous peoples, and others whose courage and creativity made this city America’s first true cultural crossroads. These stories aren’t frozen in the past. They’re alive—waiting to be remembered, honored, and experienced.
When you walk with us, you don’t just learn history. You become part of its remembrance, healing, and continuation.
And when you join us, you become part of that healing and remembrance.
Led by Visionary Leadership
High Road Tours was born from a shared calling — a belief that history, when experienced through story, place, and presence, can help us release what we’ve been carrying.
Our tours are shaped by a collective of esteemed professionals—historians, cultural stewards, creatives, and guides—who believe that remembering together is a powerful act. While a Reverend Doctor founded the company, what truly defines High Road Tours is the collaborative vision behind it: to create space for reflection, connection, and renewal.
This is not about doctrine or belief. It’s about unburdening the soul, honoring the past, and walking forward a little lighter than when you arrived.